Working on the Amazon Business account meant operating in a fast-paced, constantly evolving environment where new requests and priorities shifted daily. My role was to create and adapt a wide range of design assets while maintaining strict alignment with Amazon’s established brand guidelines.
One of the ongoing challenges was finding opportunities to innovate within those parameters—streamlining processes, improving design efficiency, and enhancing visual impact—without compromising the client’s creative standards. This balance allowed me to contribute to work that was both visually effective and operationally efficient, helping Amazon Business communicate clearly to a diverse, global audience.
